Legal
PRIVACY POLICY
Last updated: 26 July 2026
Asora Group Ltd ("we", "our", "us") respects your privacy and is committed to protecting your personal data.
Asora Group Ltd is a company registered in England and Wales (company number 16925823), with its registered office at 167-169 Great Portland Street, London, England, W1W 5PF.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, mobile application, and related services (collectively, the "Services").
By using our Services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect information to provide and improve our coaching services.
1.1 Information You Provide to Us
We may collect personal information that you voluntarily provide, including:
Full name
Email address
Phone number (if provided)
Account login details
Health, fitness, or nutrition information you choose to input
Payment-related details (processed via secure third-party providers)
Messages or communications sent through the app
You control what personal information you provide.
1.2 Information Collected Automatically
When you use our Services, we may automatically collect certain technical information, including:
IP address
Device type and operating system
Browser type and version
App usage data (pages viewed, features used, session duration)
Log data and diagnostic information
Cookies and similar tracking technologies (where applicable)
This information helps us maintain security, improve performance, and enhance user experience.
1.3 Health & Nutrition Data
If you choose to use features related to health, fitness, or nutrition tracking:
We collect only the data you explicitly provide or authorise.
You remain in control of what health or nutrition information is shared.
This data is used solely to deliver coaching services and improve your experience.
We do not access, collect, or process health data without your consent.
Health-related data may be considered sensitive personal data under certain laws and is handled accordingly.
This app may collect nutrition data from your device to provide personalized features and insights. Users have full control over which nutrition information is shared and processed by the app. Only the data explicitly authorized by the user will be collected. You can choose, at any time, which types of nutrition data the app can access and process. The app does not collect or use any nutrition data without your consent. All collected data is handled in accordance with applicable privacy laws and is used solely to improve your experience within the app.
2. How We Use Your Information
We use your information to:
Provide and deliver coaching services
Manage your account
Personalise your training and nutrition experience
Respond to enquiries and provide support
Improve our Services and user experience
Monitor platform usage and performance
Prevent fraud and maintain platform security
Comply with legal obligations
We do not sell your personal information.
3. Legal Basis for Processing (Where Applicable)
If you are located in the UK, EU, or another jurisdiction requiring a lawful basis for processing, we process personal data under one or more of the following bases:
Your consent
Performance of a contract
Compliance with legal obligations
Legitimate interests (such as improving services and ensuring security)
Where we process health-related data, we do so on the basis of your explicit consent.
4. Sharing Your Information
We may share your information with:
Trusted service providers (e.g. hosting, analytics, payment processors)
Technology partners required to operate the platform
Legal authorities if required by law
Successors in the event of a business sale, merger, or acquisition
All third parties are required to handle your information securely and in accordance with applicable data protection laws.
We do not sell your personal data.
5. Data Retention
We retain personal information only for as long as necessary to:
Provide our Services
Comply with legal obligations
Resolve disputes
Enforce our agreements
When data is no longer required, it is securely deleted or anonymised.
6. Data Security
We implement appropriate administrative, technical, and organisational measures to protect your personal information.
However, no system is completely secure, and we cannot guarantee absolute security of transmitted data.
7. Your Rights
Depending on your location, you may have rights to:
Access your personal data
Correct inaccurate information
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with a supervisory authority
To exercise your rights, please contact us at:
We will respond in accordance with applicable law.
If you are based in the UK and are unhappy with how we have handled your personal data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Cookies & Tracking Technologies
We may use cookies or similar technologies to:
Maintain account sessions
Improve security
Analyse usage patterns
Enhance performance
You may control cookie settings through your browser. Disabling cookies may affect certain features of the Services.
9. Third-Party Links
Our Services may contain links to external websites or third-party services. We are not responsible for their privacy practices or content.
We encourage you to review their privacy policies before providing personal data.
10. Children's Privacy
Our Services are not intended for individuals under the age of 13 (or 16 where required by applicable law).
We do not knowingly collect personal data from children. If you believe a child has provided personal information, please contact us so we can take appropriate action.
11. International Data Transfers
If your information is transferred outside your country of residence, we will ensure appropriate safeguards are in place as required by applicable data protection laws.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised "Last Updated" date. Continued use of the Services constitutes acceptance of any updates.
13. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact:
Asora Group Ltd
167-169 Great Portland Street, London, England, W1W 5PF